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DATA SOURCES |
The facts and figures on these pages are sourced from and/or verified by independent industry bodies. Here's a quick guide to these sources.
The Audit Bureau of Circulations certifies and audits the circulations of majore publications including newspapers and magazines. It also audits attendance figures for trade and consumer exhibitions within the UK. ABC provides an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK National newspapers. It is a not-for-profit organisation governed by a council of permanent and elected representatives from advertisers, advertising agencies, media owners and their representative trade bodies. It runs the Verified Free Distribution scheme, the UK's industry-standard measurement of the distribution of free newspapers. Figures reported under the VFD scheme are audited to ensure their accuracy.
The Joint Industry Commission for Regional Press Research is the UK's primary method of measuring the readership of regional newspapers. Launched in 1990, JICREG has revolutionised the way in which regional and local press advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of regional and local newspapers. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses. Before JICREG, the regional press depended on circulation data for planning and buying. But this was not compatible with other media which provide audience data by demographic groups. JICREG now provides a research-based currency which allows sophisticated planning better than any regional newspaper system anywhere. JICREG readership data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated from readership research, undertaken to strict JICREG guidelines, or by using JICREG models. These models have been developed from commissioning titles' research and appropriate demographic factors and are regularly updated to ensure that they continue to reflect current research findings. The amount of readership research being undertaken by regional and local newspapers is on the increase, whereas the proportion of titles with RPC figures based on actual research was barely a third just five years ago. Today the figure is about half of all titles. JICREG Study, 2009 In 2009, the publishers of the Milton Keynes Citizen commissioned an external research agency to undertake a JICREG-standard readership study. The research was conducted in line with the strict JICREG guidelines and the resulting data is consequently highly robust and reliable. The agency - Interviewing Services Ltd - abide by the Market Research Society Code of Conduct. The Code of Conduct is designed to support all those engaged in market, social or opinion research in maintaining professional standard, and is also intended to reassure the general public and other interested parties that research is carried out in a professional and ethical manner. If you wish, you can find further information on these bodies and measurements using the links below but you can also rest assured that all of the facts and figures quoted in these pages are reliable and authentic. Please don't hesitate to contact us if you have any questions - we'll be glad to help.
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The Audit Bureau of Circulations (ABC) 
JICREG 
Audit Bureau of Circulation - 
JICREG - 
Interviewing Services Ltd - 
Market Research Society Code of Conduct -
